Digital Media in the Age of the Cloud

Moderator
John Villasenor Professor of Electrical Engineering and Public Policy, UCLA

Panelists
Dean Marks Senior Vice President, Intellectual Property,Warner Bros.

Katie Oyama Copyright Counsel, Google

Jule Sigall Assistant General Counsel, Copyright, Microsoft

The move to cloud computing is one of the defining technology trends of the early 21st century. By decoupling the concepts of location and information access, the cloud is upending traditional assumptions regarding media creation, dissemination, and consumption. While this creates many new opportunities, it also raises challenges for business models and international trade frameworks that evolved in the pre-cloud era.

Key questions:

•With respect to media, does geography matter anymore?

•Are the current geographically centered models on distribution appropriate anymore?

•Are the restrictions on geographic portability placed on consumer access to digital media practical or necessary?

•How can global trade in digital works be structured to enhance the public’s access to digital media while still respecting the rights of the copyright holders?

•How can music piracy be addressed given the growth in cloud computing?
•Should copyright exhaustion be national or international?

•How strongly should international trade in digital media be tied to broader, non-IP-related international trade agreements and obligations?

•What are some steps that can help reduce the level of media piracy?

All Public Policy for Innovation in the Digital Age panels are free. Registration is required. Seating will be first come, first served. Lunch will be served. Daily parking is $12. Pay-by-space parking is also available in Parking Structure SV.

Register: http://innovation.luskin.ucla.edu/events/digital-media-age-cloud?utm_source=Public+Policy+for+Innovation+in+the+Digital+Age&utm_campaign=Dig+Tech+Music&utm_medium=email