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Joel Appel

Joel Appel

Joel Appel has been an entrepreneur and business manager most of his life.  After attending Claremont McKenna College and Northwestern’s Kellogg Graduate School of Management, Mr. Appel worked at the Quaker Oats Company for eight years.  He then founded Orange Glo International, marketers of Orange Glo, OxiClean, and Kaboom, with his parents.  Mr. Appel created the famous television ads featuring the late Billy Mays.  In 2006, Mr. Appel and his family sold Orange Glo to Church & Dwight/Arm & Hammer.

A year later, Mr. Appel co-founded Launch Pad LLC, a marketing company that backs and runs several consumer products companies such as Brainetics, Tortle, and Base Education.  Mr. Appel also owns Moda Man, a high end men’s clothing store on Larimer Square in Denver.  Mr. Appel sits on the boards of two non-profits, First Descents and the Hoffman Institute.  He has two college aged kids, loves the outdoors, and has tremendous passion for personal and spiritual growth.