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The Challenges of Building a Startup

November 20, 2013 @ 5:30 pm - 7:30 pm



Athenaeum talk with CMC alumna and entrepreneur, Alicia Rockmore ’87.



Reception:  5:30 PM

Dinner:  6:00 PM

Claremont McKenna Athenaeum


RSVP by Friday, 11/15 and send your mail card # to Professor Massoud


Alicia Rockmore is a hands-on entrepreneur and general manager in the mobile advertising, applications and consumer products arenas. She has had significant experience with brand strategy, marketing (off-line, on-line, mobile and social media), and product development.

Alicia was most recently the SVP of Marketing at UberMedia, an IdeaLab company focusing on the mobile advertising and applications space.

After spending over 10 years in consumer packaged goods brand marketing, Alicia co-founded Buttoned Up Inc. Buttoned Up ( is dedicated to helping busy women save time and money. The brand has over 20+ products in distribution and a strong blog and web presence. Alicia Rockmore is also the co-author of 2 books.

As SVP for UberMedia and at Buttoned Up, Rockmore developed strong mobile and social media expertise.

Alicia is a graduate of CMC and has an MBA from Michigan.



November 20, 2013
5:30 pm - 7:30 pm


Marian Miner Cook Athenaeum
385 E. 8th St.
Claremont, CA 91711 United States
(909) 621-8244
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