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Product Ideation Workshop

October 26, 2018 @ 1:00 pm - 3:00 pm

Product Ideation Workshop 

In this workshop, learn about how to develop an idea that you can turn into a product and a company. We’ll cover consumer and market research, problem definition, solution identification, planning, and the minimum viable product.


Come with 2-3 possible ideas for new products: a sentence of what you’re thinking about. We’ll use some of these as live examples during the workshop. Be prepared to answer the question: “What software product do you enjoy using the most every day?”

Workshop Leader

You’ll be led by Matthew Goldman, a successful repeat entrepreneur, former public company Chief Product Officer and CMC alumnus.

Matthew founded his startup, Wallaby Financial, in 2012 and received funding from Founders Fund’s FF Angel among other venture institutions. Wallaby was acquired by Bankrate in 2014, where Matthew continued on as Senior Vice President and Chief Product Officer until earlier this year. Prior to  Wallaby, Matthew was Executive Director, Product Management for AT&T Interactive and Director, Retail Strategy for Green Dot Corporation. In addition, Matthew founded or was an early employee at several startups of which you’ve never heard.


October 26, 2018
1:00 pm - 3:00 pm


The Hive, Studio 2